I’m Peter and since coming to Australia in 1986, I’ve worked with a range of businesses and had a really interesting career.
I started out establishing a newspaper with two other colleagues, in Gosford NSW, which went on to become the second largest independent community newspaper in Australia. It took only 2 years to get to that size and I credit that to my sales team, who were energetic and focussed on solving problems for customers.
I was then asked to join Yellow Pages and really got a different perspective to helping customers get the most out of their advertising. Some of the tools we used back then are still being used today.
I moved into the Mortgage Industry from there and had the privilege to work with some amazing people over the 20+ years, including Mark Bouris, James Packer.
I also had the opportunity to work closely with the Mortgage Industry Association (now MFFA) for over 10 years, including publishing their very successful magazine “Mortgage Brief”.
I have a passion for coaching business owners, and have had the opportunity to coach franchisees, from Aussie Home Loans, Rams and a number of other finance related businesses, to help them with their sales processes.
I have also owned a telecommunication company specifically dealing with small to medium sized businesses. The company was a part of a franchise group and within 6 months of starting, our franchise was the largest. When I was involved in that business, I assisted the franchisor to lift the revenues of all 70 franchises and now the group has a turnover of 90+ million per annum.
The experience that I have had has helped me to understand the needs of service based businesses and I have been able to help grow both customers and revenue for these types of businesses.
My role here is to help put the systems in place to make this growth possible. I help with designing the platforms and integrating the processes together.
My other passion is archery, something I have been doing for 15 years. I have been fortunate to compete at both a National and International level, I love it.
I look forward to working with your business to get the most out of your sales team and your digital presence.