Make and Save Money like Kerry Packer

There is a lot we could learn from Kerry Packer and we don't have to read the big books to find out what made him so successful in hte art of making, saving and multiplying money. We uncovered some of Kerry's secrets right next door to us…

Are you attracting Window Shoppers only?

A story about South Australian wines and Fijian holidays to test the market and attract leads... There are a few basic but very important frameworks on which successful marketing is built. So simple that they are often overlooked and neglected…
This or this

My Marketing is Not Working

My Marketing is not working...social media is a waste of time, networking takes time with little returns, advertising is expensive... I hear this a lot and a lot of it is true...when you do a single marketing activity without a big picture…
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How you're setting yourself up to fail in your business

What is in this article: You need to be playing the game or risk losing How you maybe setting up your marketing and sales for failure before you even start Examples for accountants and lawyers How you need to play to succeed If…

The misunderstood case of multilevel marketing and networking

First - a simple message to all people involved in multi-level (ML) and network marketing: This is not about bashing these legitimate marketing/promotional strategies which can be of benefit to any business; if done the right way. As always…

Shortcuts only at the Butcher's

Short-cuts, life-hacks and fast-track signs are flashing their tempting lights at every turn on our path to success. You must have seen them a lot. And may be you have been tempted to follow the sign only to realise that the promised shorter…
how to help

The $1,000,000 question

I recently came across the story of Todd Cohen’s phenomenal rise to success from a humble sales consultant to a million dollar a year speaker, expert on sales culture. This rise was triggered by a simple but risky question for any consultant. This…

Apples not coffee

In life, as in business, questioning the accepted "truths" and trying new things pays off. So did you know that ... Apples are more Potent than Coffee to keep you awake. I can personally testify that coffee is a failure in the battle against…
Doubt is not your enemy

Doubt is NOT your enemy

Personal and business improvement gurus and programs focus on getting us to work on our fears, banish our doubts, "fake it till you make it" and so on. But how effective is this and is it where we should be putting our energy (and money)? If…
communication

How Good Communication Can Help Your Business

“Most of us know the marketing concept of good communication. To make a message stick in the head of a future consumer, you need to deliver the message seven times using seven different channels. Why do executives think that to make a strategy…