Selling high-value services online is not as easy and fast as selling low ticket items.
The online marketing and sales space does improve the speed of decision-making due to the real-time analytics and ability to track performance.
However, you still need to capture the attention, interest, desire and action (AIDA) of your ideal customers the same way you do offline. In some ways, it’s harder, because they can’t see you.
So, what you put in front of the potential client and how you present it, is essential for creating TRUST and ultimately sales.
Businesses with higher value products and services, build trust with a gradual process of gathering information about their potential clients, segmenting them and then delivering high quality educational and sales content to them.
We achieve this for our clients through well-crafted email campaigns.
The difference between investing in the process of nurturing a lead into a client and not doing anything, is a loss or win, of a significant amount of money.
Even for transactional businesses, such as family law firms, this can be as little as $25,000 and as much as $300,000.
Don’t leave money on the table – let us help you nurture your leads and turn them into clients.